brain·child

Master Makeup Artist and entrepreneur, Nicole S. Williams, is the brainchild behind the 4LOVE Experience. Known for her fresh looks and flawless finishes, Nicole is an expert esthetician and celebrated cosmetic connoisseur.

Her experience in the beauty industry spans over 15 years. Her career includes work as a skincare specialist, celebrity MUA, professional consultant, and product development pro for brands like STILA, Donna Karen, Prescriptive and MAC Cosmetics. Her work has been featured in commercials, television programs, videos, and various magazines including Essence, Today’s Black Woman, and Hype Hair.

heart of serv·ice

An avid community servant, Nicole is passionate about empowering inner city youth and young women. Nicole knows firsthand the power and pitfalls of beauty culture. She helps her students deconstruct the negative mindset, images, beliefs, and barriers that interfere with them living authentically. She teaches how to peel back the layers, address the emotional wounds, and remove the veils that protect them from life’s realities and public scrutiny. Nicole uses her expertise to show women of all ages that true beauty originates within and exudes outwardly.

pas·sion for beau·ty

Nicole’s artistry, talent, and heart for helping others is unmatched. Her love and passion for beauty is evident in everything she does; every face she touches; and every life she impacts.

Nicole S. Williams is a graduate of the renowned International School of Skin and Nail Care. She also holds a B.A. in Business Administration from California State University at San Bernardino.

“there is beauty in being uniquely you” - Nicole

an·TI·dote

beau·ty cap·sules

Screen Shot 2021-05-18 at 9.27.56 AM.png — We challenge young women and girls to get to know themselves; change their thinking on how they view themselves as well as decide on what they want to accomplish through a specific vision objective. The workshops assist young women in building self-confidence and self-esteem through discovering their individual uniqueness. Participants leave equipped with the tools needed to remain confident in a society that praises manufactured beauty versus natural beauty – fostering an atmosphere where they can be true to themselves and not just a carbon copy of someone else. The classes and workshops are suited for girls ages 11-18.
~ Click video to watch the beauty transformation ~

Untitled design-7.png — cli·EN·tele

19th Park Inc, Essence Magazine, Lincoln Motor Company, Ford, Pepsi, Coco Cola, Palmers, Gold Bond, American Express, MAC Cosmetics, STILA, Donna Karan Brand, Estee Lauder, Hype Hair Magazine, Black Hair Magazine, Today’s Black Woman